There are some strategies to consider for your B2B social media tactics in 2023. In this post, we are sharing 4 crucial tips for your social media strategy, so that you can continue to refine your tactics and see optimal results.
-
Use Social Media Stories
Stories provide a way for B2B brands to further engage their audience by asking questions, sharing key insights, and becoming an important source for their target audience.
Stories made up 45 percent of the paid ad spend on Instagram in 2019.
In the B2B space, there are several platforms to share content via Instagram or Facebook stories. Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts.
-
Incorporate Influencer Marketing for Social Media
There are a couple ways to find the right influencers for your industry and audience. Ultimately, engaging with these influencers offers new opportunities for you to spread your message with your target audience.
-
Customize Your Social Media Advertising
Here are two key pieces to keep in mind when building out your paid strategy this year:
- Audience Segmentation
- Messenger Ads and Chatbots
-
Enhance Your Creative with Video
Here are some video ideas B2B companies can take advantage of:
-
Product demos / explainer videos
Product-related videos can be anything from a product tutorial to a full demo of your service or product. Explainer videos are generally short, animated videos that tell your story or service in a succinct way.
-
Live video
Live videos are great to connect with your audience in real-time. They offer an authentic, personalized experience for your audience. We’ve found live video for event coverage particularly very popular.
-
Interviews with experts
Video interviews generally consist of expert insights in the form of live video or pre-produced video content. They can showcase either company employees, or industry experts / influencers, and will help to bring valuable insights to your audience.
Here are some video ideas B2B companies can take advantage of:
-
Product demos / explainer videos
Product-related videos can be anything from a product tutorial to a full demo of your service or product. Explainer videos are generally short, animated videos that tell your story or service in a succinct way.
- Live video
Live videos are great to connect with your audience in real-time. They offer an authentic, personalized experience for your audience. We’ve found using live video for event coverage particularly successful. As a B2B marketer, if you or your client is attending an industry event, try posting live videos of your booth, speaker sessions, and showcasing your client or company’s presence at the event.
-
Interviews with experts
Video interviews generally consist of expert insights in both the form of live video or pre-produced video content. They can showcase either company employees, or industry experts which will help to bring valuable insights to your audience.
