Structure Your Adwords Account for Amazon Sellers in 5 Easy Steps

To drive traffic to amazon listing and sell a large number of products with Google ads listing.

There are 5 different ways we use Google Adwords for Amazon-

• Keyword Research – Go to amazon and search your product to see what people search while actually looking for your products to buy.

• • Go to autocomplete suggestions list that amazon gives you when you type in product name.
  • Choose keywords based on your brainstorming and suggestions amazon gives you. It’s a short way before you go to adword for search right keyword. We need to pick 15-20 keywords that actually represent ideal customers.
  • Arrange those keywords into the Ad group based on the likeness of your products.
• Account Structure – Divide ads into different clusters as per product types and structure the account as following way:

• . Keep 1 Product per campaign.

• • Aim for 3-5 keywords per ad group
  • Create at least 2 ads per ad group
• Ad copy – Search keyword in the search bar and look at competitor’s ads to grab some idea about their targeting keywords and its usability in their ad copy.
  • Ad copy guidelines-
    • Headline 1 And 2
    • Describe the offer and use search phrases
    • 30 character limit for each
  • URL Path 1 and 2
    • Use urgency phrases: “sale”, “discount”
    • 15 character limit for each
  • Description
    • Give the buyer a reason to click the ad. Use keyword to make an ad more relevant
    • 80 character limit
• Landing Page Design– A page on your own website that features product images and key features.
  
  • . Drive traffic to listing on Amazon
    • Helpful in pushing products rank higher while people search for your products
    • Have a direct link to Amazon listing from your product page.
    • A well designed landing page will be helpful in organic ranking as well.
  • Testing – Once you’ve turned your ads on, it’s time to watch and see works. Just test, test and test.
    • Which headline performed best
    • Which ad bring your customer to your listing page
• Use Adwords Remarketing – This is a powerful marketing technique. When visitors come twice on the same landing page so there are more chances to convert them. You just need to follow the same strategy.
  • How it works – You just need to put a remarketing tag on this page where you want to drive all your traffic.
    • The remarketing tag will collect the data of all the visitors who have visited your landing page but they did not buy or take any action.
    • When you want to boost your sale you can create an ad specifically targeting those people who are genially interested in your products.
    • As you test the remarketing there is less chance to waste any money even if the campaign completely flops. You always get a bunch of people who have clicked on your ad and visited the landing page twice. Their response will be more as compare to they visit any new product page. It is the best way to reduce cost per customer as remarketing ads always cost you less.

If you have any questions in amazon ads and google AdWords then feel free to discuss in the below comment box.