How to reach your business audience and enhance your brand visibility with PPC in 2025? This piece of article will explain to you how top PPC tools can help you in this.

Every day, when millions of people search anything on internet and find content or products relevant to their discovery, they are likely to become loyal audience or potential customers. When they come across new websites, brands, businesses, products, videos and services, an online result not only brings new opportunities for an audience to discover about them but also an opportunities for a business to grow their sales and increase their profit.

Due to old players in the market and several competitor websites offering same products or services with similar information, new business are likely to get lost and not find their way to the first page of search engine result pages.

Since the website visibility on major search engines cannot be improved overnight, options such As PPC helps websites in ranking at top on different search engines pages. As per recent online survey, marketers agreed that paid advertising is very important for their marketing strategy.

What is Search Engine Marketing?

SEM (Search engine marketing) is a digital marketing segment consists of SEO, Social Media Marketing, cost per click and PPC. SEM focuses on getting paid traffic to a website , there are several paid search programs available that help websites in getting higher ranking and increase website visibility.

With PPC you can list website in the sponsored area of a SERP and pay for the listings whenever a prospect clicks on their ad. A report said that “it was reported that PPC helped websites in converting 50% traffic as compared to organic traffic with SEO.

What is difference between SEO and SEM?

SEO refers to organic search results, while SEM is all about paid sponsored ads. With the help of SEO, a website can be optimized with keywords and link a website with other high authorized websites with a higher number of users. On the other hand, with the help of PPC or SEM, websites pay to search engines to get listing in the sponsored section of search engines.

What are top PPC tools used by most of the advertisers:

PPC tools help digital marketers in managing, organizing and optimizing their paid ads. These tools are handy for creating strategic and intelligent SEM campaigns. With these PPC tools, from keyword research, budget allocation, bid management, ad copy testing to forecasting their marketing results can be done successfully.

Also, PPC tools provide a facility to advertisers to capture other’s audiences that they can not target using organic methods such SEO.

Google and Bing offer first-party software, known as Google ads and Microsoft ads respectively, there are also cross-channel campaign management tools available in market. These tools make it easier for websites to integrate with first-party tools, manage paid search ads and improve site’s visibility.

To save you’re a lot of time and spending more on resources or inappropriate PPC tools, here is a ist of top 5 must hand on PPC tools that will make your life much easier and campaigns more effective:

SEMRush

SEMRush is the best tool used by Digital Marketers in setting us the strong foundation for their PPC campaigns. A tool in SEMRush, Advertising research gives advertisers insight into your industry competitors’ ads. Using this tool you can spy on your competitors and plan your PPC campaign.

Apart from Google Keyword Planner and Bing planner, advertisers use this tool to find keywords using search terms to find the appropriate keywords and stay ahead of your competition.

Using Display advertising tool, you can analyze the competitors ad copy, assets, ad placement, and the demographics of their audience.

Adobe Advertising Cloud

If you want to take your business one step forward, then Adobe Advertising Cloud helps you create an omnichannel strategy and have more integrated demand-side platform.

From accessing its ad database to creating ad strategy to carry out the quality check, optimization and analysis, you can use this tool to make your PPC strategy more efficient.

You can forecasting and predicting the outcomes of ongoing ad campaigns, you can readily make changes to make your website more visible.

Adobe’s predictive Forecasting tool uses artificial Intelligence to personalize and automate ad campaigns based on your personalization for audiences’ location, device, and time. It saves a lot of time and efforts of advertisers without compromising the quality of results.

Hubspot  Ads Tracking Software

Another PPC tool is Hubspot’s marketing tools. This tool makes it easier for advertisers to determine their target audience on different search engines and social media platforms.  It allows you to create tailored list of audiences that can be targeted at different stages of buying cycle. You can get a real time reports on your various advertising campaigns.

As this tool gives you real time insights on your various advertising campaigns, once you understand which ad campaign are working better, you can use these ads to attract more traffic towards your website and convert visitors into potential customers.

WordStream

WordStream is the most favourite tool and designed for growing needs of digital marketing professionals, agencies and small medium size businesses.

With a suite platform this tool guides people to optimize different ad campaigns. Whether they are running Google ads or Bing Ads, Wordstream will efficiently manage all your needs at one place.

Furthermore, this tool helps marketers in managing bids, improving the overall quality score, identifying negative keywords, researching new keywords, optimizing new campaigns, building landing pages, and ad optimization.

Additionally, you can track all the calls and conversions on your website and generate a comprehensive report for sharing with clients.

In an advance version, users get an additional support in the form of in-depth account guidance, best practices and a customized roadmap to fulfill all your business goals.

Optmyzr

At most economic price, optimizr offers enterprise level of information. This tools helps you build campaigns from your data and website along with suggestions and gives alerts to advertisers based on their business goals.

Using machine learning techniques, you can instantly optimize ad and help you building  solid digital marketing strategy. It also support pre-written PPC scripts and has a flexible rule engine, using which your can build famous account structures such as GRIP and SKAG. This tools is used by top brands in their PPC campaigns.

Review and adjust your budget from time to time and see which SEM tools work best for your website. PPC tools use to expand your audience reach and website visibility.